Cultural Management

Course Code:

Π1 8050


8th Semester

Specialization Category:

Optional ( ΜΓΥ )

Course Hours:




Course Tutors

Eleni Kanetaki

The Scope of the Course:
Students will be able:
– To familiarize themselves with the research process, the analysis and synthesis of data and information, with the use of relevant technologies,
– To take decisions,
– To work individually,
– To work as part of a group,
– To work on an independent assignment,
– To work on a group assignment,
– To write an assignment for a multi-scientific environment,
– To elaborate new research ideas,
– To design and manage projects.
– To respect natural and cultural environment.
Course objectives:
Τhe course aims to enable the Conservators, about to graduate from the Department, who will work in public or private sector, to combine their knowledge on conservations with cultural management, in order to be co-shape practices and methods of sustainable development, cultural politics, administration and communication (i.e. Open workshops on restoration in Museums, virtual-digital conservation, conservation/restoration of 3D augmented reality, educational conservation).

Course Outline

Course Description
The course offers introductory and basic knowledge on the design and management of cultural institutions, as well as on the promotion of sustainable activities in public and private sector, which manages monuments and cultural heritage sites.
It focuses on the principles, levels, procedures and techniques of administration and organization of bodies and institutions of cultural practice and management of cultural heritage, such as museums, libraries, galleries, private collections, galleries, private-public partnerships, etc., while relevant topics on their administration and organization are discussed.
The course introduces the funding models for cultural heritage sites and analyzes the legal status of cultural donations and sponsorships.
It will also include topics such as cultural politics, in both national and international level & the international educational / cultural relations.
Finally, the course will develop the advantages of advanced technology and information technology applications in cultural communication and management.
Thematic fields (per teaching week)
1. Cultural heritage and relevant terminology in regards to the management institutions in Greece and at an international level, οrganization of cultural bodies
2. Management of Cultural Heritage (definition of Cultural Heritage, tangible and intangible heritage)
3. National and International Laws (Laws, Conventions, etc)
4. Formation of strategic planning (swat analysis, etc). Designing a strategy in cultural bodies, strategic plan applied at Museums)
5. Management of Cultural work / museum collections-Types of Museums
6. Cultural management and human resources (cultural manager, types, levels of cultural management, process of cultural management, etc)
7. Visitors and evaluation. Cultural contact (digital media, social media, etc.) and marketing of a cultural body (market research). Cultural marketing in Museums (categories of visitors, pricing policy, periodic exhibitions, advertising and public relations, etc).
8. Cultural Politics and Cultural diplomacy
9. Cultural Economy (Εexternal sources of financial management/sponsorships, funding categories of a cultural body, corporate social image, etc.)
10. Cultural management and sustainable development
11. Cultural tourism, definition, categories of cultural tourists, φορείς ανάπτυξης
12. Digital tourism and its management. Interactive digital exhibitions.
13. Presentation of students’ works.