Cultural Management

The Scope of the Course:
The course offers introductory and basic knowledge on the design and management of cultural institutions, as well as on the promotion of sustainable activities in public and private sector, which manages monuments and cultural heritage sites.
It focuses on the principles, levels, procedures and techniques of administration and organization of bodies and institutions of cultural practice and management of cultural heritage, such as museums, libraries, galleries, private collections, galleries, private-public partnerships, etc., while relevant topics on their administration and organization are discussed.
The course introduces the funding models for cultural heritage sites and analyzes the legal status of cultural donations and sponsorships.
It will also include topics such as cultural politics, in both national and international level & the international educational / cultural relations.
Finally, the course will develop the advantages of advanced technology and information technology applications in cultural communication and management.

Thematic fields (per teaching week)
1. Cultural heritage and relevant terminology in regards to the management institutions in Greece and at an international level, οorganization of cultural bodies
2. Management of Cultural Heritage (definition of Cultural Heritage, tangible and intangible heritage)
3. National and International Laws (Laws, Conventions, etc)
4. Formation of strategic planning (swat analysis, etc). Designing a strategy in cultural bodies, strategic plan applied at Museums)
5. Management of Cultural work / museum collections-Types of Museums
6. Cultural management and human resources (cultural manager, types, levels of cultural management, process of cultural management, etc)
7. Visitors and evaluation. Cultural contact (digital media, social media, etc.) and marketing of a cultural body (market research). Cultural marketing in Museums (categories of visitors, pricing policy, periodic exhibitions, advertising and public relations, etc).
8. Cultural Politics and Cultural diplomacy
9. Cultural Economy (Εexternal sources of financial management/sponsorships, funding categories of a cultural body, corporate social image, etc.)
10. Cultural management and sustainable development
11. Cultural tourism, definition, categories of cultural tourists, φορείς ανάπτυξης
12. Digital tourism and its management. Interactive digital exhibitions.
13. Presentation of students’ works.

After the completion of the course, students and the future graduates of the Department, who will work in public or public sector, will be able to:
• Combine their knowledge on conservation with issues of cultural management,
• Co-shape practices and methods of sustainable development, cultural politics, management and
• Organize information activities (i.e. open workshops of conservation in museums, virtual-digital conservation, conservation/restoration of 3D augmented reality, educational conservation).

Course objectives:
Τhe course aims to enable the Conservators, about to graduate from the Department, who will work in public or private sector, to combine their knowledge on conservations with cultural management, in order to be co-shape practices and methods of sustainable development, cultural politics, administration and communication (i.e. Open workshops on restoration in Museums, virtual-digital conservation, conservation/restoration of 3D augmented reality, educational conservation).

STUDENT PERFORMANCE EVALUATION
Language of evaluation: Greek
Students’ evaluation (100%): Written assignment
• Written assignment /research (50%),
• Oral presentation assignment / of the research (50%)

ATTACHED BIBLIOGRAPHY
Άυλη Πολιτιστική Κληρονομιά: Πλήρης Οδηγός (Τhe Routledge companion to intangible cultural heritage), επιμέλεια M. I. Stefano και P. Davis, (μετάφραση: Φ. Γαϊδατζή), εκδ. Πολιτιστικό Ίδρυμα Ομίλου Πειραιώς, Αθήνα 2021.
Βελένη Θ., Θέματα Πολιτιστικής Διαχείρισης, (σημειώσεις μαθήματος Πολιτιστικής Διαχείρισης (Αrts Μanagement) του Μεταπτυχιακού Προγράμματος «Δίκαιο Τέχνης και Διαχείριση Τέχνης» του Διεθνούς Πανεπιστημίου της Ελλάδος), εκδ. Βάνιας, Θεσσαλονίκη 2018.
Βlack, G., (μετάφραση: Σ. Kωτίδου), Το Ελκυστικό Μουσείο. Μουσεία και επισκέπτες, εκδ. Πολιτιστικό Ίδρυμα Ομίλου Πειραιώς, Αθήνα 2009.
Γκάντζιας Γ., Πολιτιστική Πολιτική, Χορηγία & Εταιρική Κοινωνική Ευθύνη. Ψηφιακός μετασχηματισμός, διοίκηση και οικονομία του Πολιτισμού, εκδ. Α. Παπασωτηρίου & Σια ι.κ.ε., 2η εκδοση, Αθήνα 2020.
Διαχείριση υλικής πολιτισμικής κληρονομιάς, τοπική κοινωνία και βιώσιμη ανάπτυξη, συλλογικός ψηφιακός τόμος, Πούλιος, Ι., Αλιβιζάτου, Μ., Αραμπατζής, Γ., Γιαννακίδης, Αλ.,
Καραχάλης, Ν. Γ., Μάσχα, Ε., Μούλιου, Μ., Παπαδάκη, Μ., Προσύλης, Χρ., Τουλούπα, Σ., εκδόσεις Κάλλιπος, Αθήνα 2015, https://repository.kallipos.gr/handle/11419/2394
Εισαγωγή στη διαχείριση της πολιτιστικής κληρονομίας. Μία κριτική επισκόπηση του πεδίου στην Ελλάδα, συλλογικός τόμος, εκδ. Ασίνη, Αθήνα 2020.
Ζορμπά Μ., Πολιτική του Πολιτισμού, Ευρώπη και Ελλάδα στο δεύτερο μισό του 20ού αιώνα, εκδ. Πατάκης, 1η εκδ. 2014, Αθήνα 2020.
Μουσείο και Μουσειακές Σπουδές. Ένας Πλήρης Οδηγός, συλλογικός τόμος, επιστημονική επιμέλεια: Sharon Macdonald, (μετάφραση: Δ. Παπαβασιλείου), εκδ. Πολιτιστικό Ίδρυμα Ομίλου Πειραιώς, εκδόσεις 1/2012, 3/2021, Αθήνα.
Τobelem, J.-M., Η Νέα Εποχή των Μουσείων: τα πολιτιστικά ιδρύματα απέναντι στην πρόκληση της διαχείρισης, εκδ. Πολιτιστικό Ίδρυμα Ομίλου Πειραιώς, Αθήνα 2015.

– Additional bibliography
Ames, P. J. (2005). A challenge to modern museum management: Meshing mission and market. In Museum management (pp. 24-31). Routledge.
Berndt, E., & Carlos, J. (2000). Cultural heritage in the mature era of computer graphics. IEEE Computer Graphics and Applications, 20(1), 36-37.
Blundo, D. S., Muiña, F. E. G., del Hoyo, A. P. F., Riccardi, M. P., & Politi, A. L. M. (2017). Sponsorship and patronage and beyond. Journal of Cultural Heritage Management and Sustainable Development.
Chin, S. H., Chen, C., Ko, P. C., & Lin, S. Y. (2019). Design of museum advertisement picture management system based on web. Journal of Visual Communication and Image Representation, 63, 102595.
Cleere, H. (Ed.). (2020). Archaeological Heritage Management. Routledge.
De Beer, J., & Boogaard, F. (2017). Good practices in cultural heritage management and the use of subsurface knowledge in urban areas. Procedia engineering, 209, 34-41.
Fairclough, G., Harrison, R., Jameson, J. H., & Schofield, J. (2008). The heritage reader. Routledge.
Filip, F. G., Ciurea, C., Dragomirescu, H., & Ivan, I. (2015). Cultural heritage and modern information and communication technologies. Technological and economic development of economy, 21(3), 441-459.
Frigerio, A. (2013). The underwater cultural heritage: A comparative analysis of international perspectives, laws and methods of management.
Fuligni, L. (2015). Opening to the private sector: A different perspective in the management of cultural heritage.
Hambrecht, G., & Rockman, M. (2017). International approaches to climate change and cultural heritage. American Antiquity, 82(4), 627-641.
Holtorf, C., Pantazatos, A., & Scarre, G. (Eds.). (2018). Cultural heritage, ethics and contemporary migrations. Routledge.
Kalay, Y., Kvan, T., & Affleck, J. (Eds.). (2007). New heritage: new media and cultural heritage. Routledge.
Lennon, J. (2006). Cultural heritage management. Managing Protected Areas: A Global Guide, London: Earthscan, 448-73.
Li, J., Krishnamurthy, S., Roders, A. P., & van Wesemael, P. (2020). Community participation in cultural heritage management: A systematic literature review comparing Chinese and international practices. Cities, 96, 102476.
Liang, X., Lu, Y., & Martin, J. (2021). A review of the role of social media for the cultural heritage sustainability. Sustainability, 13(3), 1055.
Malegiannaki, I., & Daradoumis, Τ. (2017). Analyzing the educational design, use and effect of spatial games for cultural heritage: A literature review. Computers & education, 108, 1-10.
Marty, P. F. (1999). Museum informatics and collaborative technologies: The emerging socio‐technological dimension of information science in museum environments. Journal of the American Society for Information Science, 50(12), 1083-1091.
Marty, P. F., & Jones, K. B. (Eds.). (2008). Museum informatics: People, information, and technology in museums (Vol. 2). Taylor & Francis.
Marty, P. F., Rayward, W. B., & Twidale, M. B. (2003). Museum informatics. Annual review of information science and technology, 37(1), 259-294.
McKercher, B., & Du Cros, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management. Routledge.
Messenger, P. M., & Smith, G. S. (2010). Cultural Heritage Management. A Global Perspective. Serie.
Mishraa, A. (2019). Cultural Heritage and Climate Change: A Literature Review.
Moore, K. (Ed.). (1994). Museum management. Psychology Press.
Phelan, M. (1993). A synopsis of the laws protecting our cultural heritage. New Eng. L. Rev., 28, 63.
Sandell, R., & Janes, R. R. (Eds.). (2007). Museum management and marketing. Routledge.
Schweibenz, W. (1998). The” Virtual Museum”: New Perspectives For Museums to Present Objects and Information Using the Internet as a Knowledge Base and Communication System. Isi, 34, 185-200.
Seaman, B. A. (2013). The role of the private sector in cultural heritage. In Handbook on the Economics of Cultural Heritage. Edward Elgar Publishing.
Siano, A., Siglioccolo, M., Tuccillo, C., & Conte, F. (2014). The Relationships between Cultural Institutions and Companies: From Donations to Strategic Partnerships. In Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (pp. 126-150). IGI Global.
Dieck T., M. C., & Jung, T. H. (2017). Value of augmented reality at cultural heritage sites: A stakeholder approach. Journal of Destination Marketing & Management, 6(2), 110-117.
Waltl, C. (2006). Museums for visitors: Audience development–A crucial role for successful museum management strategies. Intercom, 2006, 1-7.