Course Description
Course Theory
What is the science of the market. – The development of science of the market. – Science of the total market quality. – The economic importance of science in the market. -Reviewed in philosophies of science of the market. – Developing the science of the market. – System Information science market. Buyer-consumer behavior. – Segmentation. – Product strategy, pricing, distribution system, promotion. – Organization for the realization of the science market. – The science of market services for businesses and nonprofit Organizations .-Implementation of the model of business administration in small and medium enterprises. Opportunity Recommendation small units in the economy. Strengths and weaknesses of the SME unit. Sources and forms of financing. Basic organization of business – audit. Self-employment, business consultants. Location, excellent size, legal form. Competition. Public policy and support. Opportunities for cooperation with other companies.
Course Practicals
N/A
The Scope of the Course and Objectives
The Scope of the Course
To convey to students the principles, purposes and philosophy of a commercial organization. To answer questions such as: a) what the concept, philosophy and marketing environment, b) what the buyer c) what are the reasons for the success or failure of a company, d) what is the importance of Marketing.
Course objectives
To help students understand the usefulness of the organization and management principles in business and the consolidation of key management functions.
STUDENT ASSESSMENT
Language of evaluation: Greek
Students’ evaluation (100%): Essay Writing from individuals at a subject given at the beginning of the semester
SUGGESTED BIBLIOGRAPHY
1. Andrews G., 1991. Management of Archaeological projects. London: English Heritage.
2. Brandi G., μετάφραση Γαβρηιλίδη Η., 2001. Θεωρία της Συντήρησης. Αθήνα: Ελληνικά Γράμματα.
3. Caple C., 2000. Conservation Skills, Judgement, Method and Decision Making. London and New York: Routledge.
4. Descallees A., Mairesse F., 2010. Βασικές Έννοιες της Μουσειολογίας. ICOM.
5. Packard-Chairman E, 1992. Directory – Code of Ethics & Standards of Practice, Washington: The American Institute for Conservation of Historic & Artistic Works.
6. Shelley M., 2000. The Care and Handling of Art Objects. The Metropolitan Museum of Art.
7. Thomson G. 1995. The Museum Environment. London: Butterworth Heinemann.
8. Thomson G. μετάφραση Αλεξίου Γ., 1985. Προληπτική συντήρηση στα Μουσεία. Αθήνα: ICCROM.
9. Κούκου Α., Χατζηνικολάου Τ., Χούκια Σ. (επ.). 2009. Κώδικας Δεοντολογία του ICOM για τα Μουσεία. Αθήνα: ICOM.
10. Πανελλήνια Ένωση Συντηρητών Αρχαιοτήτων, 2006. Κώδικας Δεοντολογίας Επαγγέλματος Συντηρητή Έργων Τέχνης. Αθήνα: ΠΑΕΣΑ
11. Παπαγεωργίου Η., 2005. Η τεχνική του Βιογραφικού και η Τέχνη της Συνέντευξης. Αθήνα: ΒΑΝΙΑΣ.